No One Reads Anymore
No one has time to read through mountains
of text. That's why using images to tell stories
is the best way to get through to people
Click the tabs for a few of things that are
important to us.
Imaginative Ideas
Everyone wants our attention, but few capture our imagination. If you want people to engage with you don't use gimmicks, or copy others. It's the original and imaginative that forces us to look at the world in a new way. That's why imaginative ideas underpin our work.
Storytelling
Our brains are wired to think in stories, it's how we make sense of the world. A well crafted story draws us in to an experience that will appeal to both our minds and our emotions.
The Power of image
Images carry many shades of meaning and association,
so composition, colour and design matter. The image
provokes an emotional response long before people
connect with the story. But the visual style should follow the idea and the story. That's why our films
never look
alike.
Visual Metaphor
A great way to communicate abstract ideas and feelings, is with metaphors. This could be done with an explanation, or preferably done indirectly leaving the audience to make the connection. Either way we work hard to find the right visual metaphor for the intended audience.
Quirky Motion | Thoughts
Refined Practice, Online Brand Consultants
We are very excited to share a stand with or partners at Refined Practice, online branding consultants at the Great British Business Show. Refined Practice [...]
Learning through moving stories
We learn a lot from stories but not in a formal bookish way. Stories work in a much more subtle subconscious way. It’s as if [...]
Metaphor is alchemy
Metaphor makes concepts easy to grasp and memorable. Its the magic that turns base metals in to fine gold.
Communicating in a logical order
Getting things in a logical order You put your socks on before your shoes for a reason. It’s important to get things in the right [...]
Movies more persuasive than text
Andrew Butler, a psychology doctoral student at Washington University did a recent study on how cognitive psychology can be applied to enhance educational practice. His [...]




