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Learning through moving stories

We learn a lot from stories but not in a formal bookish way. Stories work in a much more subtle subconscious way. It’s as if [...]

Metaphor is alchemy

Metaphor makes concepts easy to grasp and memorable. Its the magic that turns base metals in to fine gold.

Communicating in a logical order

Getting things in a logical order You put your socks on before your shoes for a reason. It’s important to get things in the right [...]

Movies more persuasive than text

Andrew Butler, a psychology doctoral student at Washington University did a recent study on how cognitive psychology can be applied to enhance educational practice. His [...]

Films help give ideas legs

Ideas change the world. However even the greatest idea won’t get noticed if it is poorly expressed. If you use film well it will give [...]

Story helps us see things from a new perspective

A story meets our needs just like another product. Sometimes we need a coffee to wake us up, other times we need a story to [...]

Storytelling reveals meaning

Great Stories package up cold facts as metaphor, so we can get grasp their meaning. Even paradoxes can be understood when logical reasoning fails. The [...]

The average 15 to 24 year old American spends almost two hours a day watching TV, and only seven minutes reading. This is unlikely to be different in the UK, 10 years ago most people read books on the tube [...]