Quirky Motion | Thoughts
Learning through moving stories
We learn a lot from stories but not in a formal bookish way. Stories work in a much more subtle subconscious way. It’s as if [...]
Metaphor is alchemy
Metaphor makes concepts easy to grasp and memorable. Its the magic that turns base metals in to fine gold.
Communicating in a logical order
Getting things in a logical order You put your socks on before your shoes for a reason. It’s important to get things in the right [...]
Movies more persuasive than text
Andrew Butler, a psychology doctoral student at Washington University did a recent study on how cognitive psychology can be applied to enhance educational practice. His [...]
Films help give ideas legs
Ideas change the world. However even the greatest idea won’t get noticed if it is poorly expressed. If you use film well it will give [...]
Story helps us see things from a new perspective
A story meets our needs just like another product. Sometimes we need a coffee to wake us up, other times we need a story to [...]
Storytelling reveals meaning
Great Stories package up cold facts as metaphor, so we can get grasp their meaning. Even paradoxes can be understood when logical reasoning fails. The [...]
No one reads
The average 15 to 24 year old American spends almost two hours a day watching TV, and only seven minutes reading. This is unlikely to be different in the UK, 10 years ago most people read books on the tube [...]
Value For Money
Commercials have always been the domain of a small minority of companies. TV slots are expensive, and hazy targeting means that it’s only for companies with a general product. If you are small or niche, video was just not the medium for you.
Using Films to Build a Brand
Everything a company does, says something about it’s personality and values. With in seconds video gives people a lasting impression of a company. This could be dangerous if you give of the wrong image, but it can give your audience a a positive emotional connection, which embodies your brand.
