Quirky Motion | Thoughts
Using Films to Build a Brand
Everything a company does, says something about it’s personality and values. With in seconds video gives people a lasting impression of a company. This could be dangerous if you give of the wrong image, but it can give your audience a a positive emotional connection, which embodies your brand.
Communication
Are you getting your message across? There is a truism that people will remember what is worth remembering. And most people find it easier to remember a powerful video than the greatest book.
You put your socks on before your shoes, you don’t run before you can walk, the baby is teething before it talks. Go against the underlying order, things become messy. To communicate well, you must know what you want to say, then work out how you want to say it. If you try to make the message fit the medium, you will end up distorting it.
Internet TV
Internet TV is an increasingly popular way for consumers to access video. Many companies are launching new ways to get web content on to the [...]
