Everything a company does, says something about it’s personality and values. With in seconds video gives people a lasting impression of a company. This could be dangerous if you give of the wrong image, but it can give your audience a a positive emotional connection, which embodies your brand.
As films bring your brand to life, they draw out the unique qualities which in turn will lead to recognition. If they consistently reflect a brand it can help build a warmth that transforms customers into fans. This adds both credibility and loyally and if combined with a good product will add to a solid reputation.